With the design box ticked, as well as the mechanical and production ones benefitting from a swoosh, why is it that we had to wait until 2009 for the launch of the first boutique car manufacturer? Ok, you might counter that we have the AC Cobra guys in the Eastern Cape, but they have been building replicas, not a chassis up, homegrown, unique identity vehicle. The Joule will also be thrown at me, and as much as I love and want an all electric car, I prefer the styling of the Tesla to the Joule. Now that we mention the Tesla, that is another South African success story that we now have to let another country take the credit for. Elon Musk, CEO and founder of Tesla, is an Americanised South African entrepreneur. …/4